Measuring the Local Market

If you have or are working with a small business you may find yourself trying to manage local media. While the tools used to do this can be more limited, there are still resources available. Here are the suggestions Katie Paine presents in her book "Measure What Matters."

Relationship Survey

This is a key source of data that is done online or by mail. The goal is to gather the public's opinion using careful questions in order to create the best plan. These questions measure mutuality, trust and integrity and overall satisfaction.

Local Media

According to Paine local media is critical to gather opinions. This can be found in local newspapers, especially in the blog and comment sections where a lot of people leave their opinions. By scanning these regularly you can see when and if you are being talked about and what is influencing the public.

It is always important to measure the relationships you have with your community, it helps save time, money and frustration. With these tips and resources you can create a better presence for you or your business.

Comments

Post a Comment

Should I start a freelance business?

Popular posts from this blog

How much lettuce have you eaten?

Image
Have you ever thought about how much lettuce you have eaten over the course of your life? As of yesterday I can say I have. In fact I became so interested in the answer that I came up with a way to figure out your (approximate) lettuce count. Here is what I did. First I found out what the serving size of lettuce is. Since there are so many different kinds I decided to use romaine since it is a good middle ground between iceberg and dark greens and I have eaten a variety. It turns out that a serving size is two cups. There are six cups of torn romaine in one head, and there are about 10 leaves per head. This means that a serving size is actually 1.66 leaves. I approximated that one leaf is broken up into seven pieces, so there are about 23.33 pieces of lettuce per entree salad. Or 11.66 pieces in a side salad. Now for the less complicated part. I would say that between the ages of five and 12 I ate a side salad about twice a week. From the age of 13-20 I would say I eat an e
Read more

College told in Parks & Rec Gifs

Image
College is hard and it not always glamorous, but luckily the cast of Parks and Recreation is here to help! Sleeping through half of that 8 a.m. Group Projects "The class average was a 62%" Wondering how some people got in Before an exam After an exam That all important girls night Trying out your culinary skills Every presentation in your Public Speaking class But this is how you end it every time When the campus sickness hits you Actual footage of me when I'm with my friends That one person who drinks a little too much coffee *Spends $4 When your profe
Read more

My Pinterest Problem

Image
Often times I picture my future self-walking into a support group and saying: Hello, my name is Emily and I’m addicted to Pinterest . I’m serious. As a person who loves to create, it is literally my kryptonite when I have free time. I can spend hours looking at DIY’s, recipes, drawing inspiration, workouts I’ll never do, and everything else you can think of. But today I’ve been pondering if my “problem” is actually a problem, and I’ll tell you my reasons for why I think it’s really not. First of all, Pinterest has saved me a ton of money. When I think back over the few years I’ve been active on the website I remember a lot of instances when I needed a quick fix, or a solution to those things that you just can’t avoid in everyday life. It has taught me that paint chips make great (free!) dorm decorations. How to get grease off your shirt when you spill lettuce wraps all over yourself. And even how to keep raspberries fresh for longer. It is my go-to when I run into an eme
Read more