Otterly Ridiculous

Throughout the entirety of “Measure What Matters” author Katie Paine explains a seven step process that can be used to measure nearly any social media tactic. Using this tool it is possible to see the effects of what you have tried in order to cause a change. Step one is to define your goals and objectives. Without a goal you have no direction so it is important to start with this. Knowing what outcome you are seeking saves time and money because you will not waste it on strategies that are not centered around your specific goal. The next step is defining your audience. Figuring out exactly who you are marketing to is essential, it is impossible to know how to appeal to people if you do not know who they are. There is a big difference between an 18 year old girl and a 90 year old man so knowing who you are talking to is important. After you do this you should define your investment. Figuring out exactly how much your strategy is going to cost is important, otherwise yo...

Today I heard about a new social media platform that is becoming increasingly popular. It is called Periscope and it is all about live streaming. Launched and acquired by Twitter in 2015, it has been a hit with much of the online community. When you see the homepage you can understand why, it is completely covered in peoples’ unique experiences and talents. After spending just a few minutes on the website I found numerous videos I wanted to watch. It allows you to go live anytime, anywhere. The videos stay on the site for 24 hours and people can replay and give feedback on it, after a day it is taken down. Accounts can be linked to your Twitter account or you can register with your phone number. I really like this aspect of it because it means that you do not get any extra emails and you do not have to create a password. Though I have not spent much time on Periscope yet I plan to check it out more this weekend. If you have used it before or decide to check it out ...

Here's to the friends who Make me feel like I can be myself Let me mom them Listen to me vent about my problems Show me that it's okay to be confident Go on random adventures Put up with my horrible long distance communication skills Tell me when I need to calm myself Have always been there when I needed them Were seen with me in my Aerópostale phase Get excited to make memories with me Have survived being around me when I get tired Remind me that it's okay to be different Will help me with whatever I need Get as excited as I do about tater tots And finally, Stick by me even when I'm not at my best Here's to my friends, you are the best people I know. I love you and I don't know what I did to deserve you, but I am truly blessed. So here's to you, here's to me, partners in crime we will always be.