Measuring the Local Market

If you have or are working with a small business you may find yourself trying to manage local media. While the tools used to do this can be more limited, there are still resources available. Here are the suggestions Katie Paine presents in her book "Measure What Matters."

Relationship Survey

This is a key source of data that is done online or by mail. The goal is to gather the public's opinion using careful questions in order to create the best plan. These questions measure mutuality, trust and integrity and overall satisfaction.

Local Media

According to Paine local media is critical to gather opinions. This can be found in local newspapers, especially in the blog and comment sections where a lot of people leave their opinions. By scanning these regularly you can see when and if you are being talked about and what is influencing the public.

It is always important to measure the relationships you have with your community, it helps save time, money and frustration. With these tips and resources you can create a better presence for you or your business.

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