The Blue Highlighter: Edition 2
It is time once again for The Blue Highlighter, my weekly post about what I have been reading
in my textbook “The Art of Social Media.” Like last time I will be sharing my
favorite pieces of my assignment. This post is over Chapter 7 and Chapter 8.
Pick a Short Hashtag
Chapter 7 was all about how to socialize events through
different media channels. One of the most important takeaways in my opinion was
to use a short, but effective, hashtag. When planning an event it is important
to come up with a hashtag that will put everything posted in its own place for
people to view during and after your event. It completely makes sense and is
such an easy thing to do, there is no reason not to try implementing it at your
next event.
Make an Event Page
Making an event page is so important these days. It is a
great way to get the word out about what you are doing and it will even send a
reminder to everyone invited the day of. I have been invited to a lot of events
this way and I can honestly say that the reminder is a life saver. Graduation
parties are a great example of how convenient it can be for the attendees. The
date, time and location are all in a convenient place. Plus, the information
cannot be misplaced like a physical invitation. Especially when you have
several places to go in the same day.
Wear Solid Colors
This tidbit is in reference to doing conference calls or other
forms of video. It is important not to wear stripes or complex patterns when
you are going to be on camera. It makes it look like there is something wrong
with the computer or camera because of the intricacies. When I read this I
immediately had flashbacks to YouTube videos I have seen over the years where I
saw this mistake being made. As small of a detail as it sounds, I can say from
experience that it is distracting and lessens the quality of what you are
making.
I hope you enjoyed this rendition of The Blue Highlighter and learned something new. Keep watching for
my posts as life picks up here in Ada, Ohio.
Although boring at times, the solid color rule is a good one. Wearing distracting clothing can take away from the message that you have.
ReplyDeleteI think you really hit on the important take-aways from our reading! I remember taking Introduction to Public Relations last semester, and the solid color outfit really resonated with me! Dr. Fleck even noted that blue is a good color to wear as well!
ReplyDelete