Three logo updates you may (or may not) have noticed

One of the most important elements of a brand identity is matching what the company or organization is about. Arguably the most vital parts of an identity is the logo. Organizations ebb and flow to meet the needs of their customers, which means their overall structure and goals may change over time. This can lead to rebrands, evaluations of the current identity and overhauls of visual messaging to better match where the business is and where it is heading.

Rebrands can be extreme, such as the recent Ohio Northern University identity, or so subtle you barely notice. A large change is often necessary if visual communication has been neglected for too long or the organization changes direction. When a company just needs a small refresh, however, the goal is to make changes as subtle as possible.

Here are three major company logo updates that you may not have noticed.

Facebook

This change happened back in 2015 and was a simple typeface change.

Spotify

Did you notice the green or the type change?

YouTube


This is more recent and possibly more noticeable. YouTube has changed a lot since its creation and the play button is now much more fitting than the old “tube” concept.


Did you notice any of these changes? Let me know in the comments!

Comments

  1. UnknownNovember 22, 2017 at 12:03 PM

    It's funny how such a small change can be so important for the brand. i.e. Youtube's play button.

    ReplyDelete

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