Facebook at Work

Using Facebook at work is something that most people are not supposed to do. But yet everyone knows a coworker who sneaks on throughout the day and somehow gets away with it without getting in trouble. This now classic scene may be coming to an end, however, if Facebook plays their cards right with their newest venture, Facebook at Work.


The name is short, sweet and to the point, Facebook at Work is a new platform designed for the workplace. The goal is to combine the same look and tools as the public website, but tailor it to company needs. This means that employees will be able to create their own profile and interact with their coworkers while on the clock. This is the company’s attempt to show the world that social media is possible to be used as a legitimate business tool outside of just advertising.

So why not just use Facebook? Easy, it is so distracting. This new format is designed to help people get work done, not lead them to the next viral video or recipe clip. Or even way off to shop for Harveys SeatbeltBags because of an advertisement. While there is a lot of competition in the professional social network field, Facebook has an advantage in that it is familiar and trusted. It offers messaging, video chat, event coordination, groups and (just like the classic) a newsfeed. All with a promise of top notch security to keep information secure.

While I do not think that the majority of smaller companies will buy into this new platform, I definitely see the advantage in it for larger businesses. The ability to collaborate from anywhere in the office and even catch up after a day off is very appealing. The only question is if the price and competition will get in the way of its success.


What do you think of Facebook at Work? Is it a viable business tool or a waste of time and money? Let me know in the comments!

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